Tech

I solve awkward problems with tech: no signal, no budget, or a world most developers have never seen. Building websites and tools since 2010.

Riding out across a wide green valley in Kyrgyzstan, seen between a grey horse's ears, four riders ahead — Kyrgyzstan · from the saddle, 2025

How I work

The usual tools assume good signal, a big budget and people who live online. A lot of real work happens far from all three: in high pastures, on the water, in a family business still run from binders. I go and see how the work really flows, then build the smallest thing that fixes it.

What I fix

Off the gridTools that keep working with no signal, for people in the mountains, on the water or on the road.
Get foundShow up wherever people look: search, maps, travel sites and AI answers, with reviews that do the talking.
Get bookedA fast, clear website with booking that just works, on Squarespace, Shopify, WordPress or custom code.
Own your channelsStep back from posting every day for an algorithm. Search, reviews, your own newsletter and direct booking are yours.
Work smarterSimple AI tools that save a team hours. Process first: I'm a Lean Six Sigma Green Belt from a Lean Six Sigma family, so I cut what isn't needed before automating anything.
In their languageWords, sites and tools in English, French, Spanish, German, Swedish or Russian.

Problems I've solved

Chaar herd app

The problem: semi-wild herds spread across high pastures with no phone signal, looked after by people who don't use much tech. What I built: a phone app with every horse, its photos and family tree, and herd sightings on a map. It works offline, in English and Russian.

A leopard-spotted horse grazing, close up

Two spotted horses lying down in a meadow

Kyrgyzstan · the herd app's read-only horses page, 2026

Lean Six Sigma Worldwide

The problem: my dad's 30-year-old training company lived in 90s binders and 300 slides. What I built: a new identity remastered from those binders, a site in five languages, and an online Yellow Belt course made with AI from his slides.

The online Yellow Belt course: lesson list beside a lesson on belt levels

A Yellow Belt lesson with a rolled throughput yield diagram

Canada · leansixsigmaworldwide.com and the online Yellow Belt, 2026

Kayakomat

The problem: renting a kayak meant someone waiting at the dock. With the team, I helped develop a self-service rental: book online, get a code, open the station and paddle. It's now the world's leading automatic kayak rental, with stations in seven countries.